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Relationship intelligence for customer teams

Know the relationship before every customer conversation.

Relia gives CSMs, account managers, and account executives one place to see what changed, customer health, risks, opportunities, stakeholders, promises, and next actions — with AI that only speaks from evidence.

  • What changed
  • Customer health
  • Risks and opportunities
  • Stakeholder context
  • Promises and commitments
  • Next actions
Start workspace
R
Relia
Northstar Customer Success
What should I focus on today?

Meridian Health Systems is in renewal with health at risk.

Today’s queue
Review Meridian Health Systems
Health at risk (48/100)
high
Deliver production SSO for clinicians
Overdue · we promised
high
Champion may leave
High risk · Priya Shah
medium

One customer timeline

Meetings, emails, calls, and notes stay chronological on the account.

Evidence-backed AI

Briefs and Ask Relia retrieve stored chunks and cite sources.

Risks and opportunities in view

Structured intelligence sits next to the relationship that owns it.

Built for customer-facing teams

CSMs, AMs, AEs, and leaders share the same workspace.

One account is easy to remember. Thirty aren't.

Warning signs usually already exist in calls, emails, and notes. Relia keeps that context on the relationship so renewal risk, overdue promises, and stakeholder change surface before the next conversation — not after it.

Product

One place to understand every relationship

Customer interactions become a timeline, then structured intelligence, then a grounded brief and next actions. Nothing in that chain invents a customer fact.

  1. 01
    Interactions

    Calls, emails, meetings, notes

  2. 02
    Timeline

    Chronological system of record

  3. 03
    Intelligence

    Risks, opportunities, commitments

  4. 04
    AI brief

    Grounded in stored evidence

  5. 05
    Next actions

    Tasks after you confirm

Capabilities

The relationship is the system of record

Relia uses the same objects your team already works in: accounts, timeline events, risks, opportunities, commitments, tasks, and grounded answers.

Relationship timeline

Meetings, emails, calls, notes, customer requests, and product issues stay in chronological context. User-entered events can be created, edited, and deleted from the account page.

Relationship timeline
call
Working session on SSO blockers

Marcus restated that production SSO is blocked on IdP metadata.

meeting
August QBR

Priya requested regional expansion scope for Dayton, Toledo, and Akron.

note
SSO due date missed

We missed the committed SSO date. Customer still owes IdP metadata.

Risks and opportunities

Risks, expansion opportunities, commitments, and tasks are structured objects with owners, status, and evidence — not a slide deck rebuilt before every QBR.

Risks
SSO implementation slipped six weekshigh
Champion may leavehigh
Opportunities & commitments
Dayton / Toledo / Akron expansion
Pursuing · requested at the August QBR
Deliver production SSO for clinicians
Overdue · we promised

Grounded AI

Ask Relia and account briefs retrieve stored chunks and return source excerpts. Connect OpenAI or Anthropic when you are ready. Without keys, Relia still assembles answers from the database.

Source excerpt
Timeline · SSO due date missed

We committed to SSO by last Friday's steering meeting.

If that evidence is missing, Relia says it will not guess.

Action management

Commitments keep a due date and a direction: we promised, or they promised. Tasks have owners and deadlines. Agent workflows can propose follow-ups; writes wait until you confirm.

Next actions
Confirm Priya's role through renewal
Task · Meridian Health Systems
Deliver production SSO for clinicians
Commitment · overdue · we promised
Send regional expansion scoping deck
Follow-up proposed by agent · not written until confirm

Account overview

Health, ARR, lifecycle, contacts, open risks, and current priorities sit on the same account. The dashboard asks one operational question: what should I focus on today?

Meridian Health Systems
at risk48renewal
Champion
Priya Shah
VP Clinical Ops · influence high
Open work
SSO implementation slipped high
2 open commitments · 1 live opportunity
Grounded brief

Meridian is in renewal with relationship health at risk. Open risks include champion departure and SSO still blocked on IdP metadata. Every statement stays attached to the timeline, contacts, and stored intelligence — Relia does not invent customer facts.

Ask Relia

Questions your team already asks — answered from the record

Suggested questions match the relationship page. The example below uses the seeded Meridian Health Systems account, not invented customers.

What changed recently?
What risks exist?
What did we promise them?
Who are the key stakeholders?
What expansion opportunities exist?
What should I do next?
Ask Relia
What did we promise this customer?What are their biggest risks?Who is the champion?
Question

What did we promise this customer?

Northstar committed to deliver production SSO for Meridian clinicians by the last steering meeting. That date was missed. Meridian security still owes IdP metadata, and the CISO will not approve production SSO without it.

Grounded in stored records. Model: grounded assembler

Sources
  • Timeline · SSO due date missed

    We committed to SSO by last Friday's steering meeting.

  • Commitment · Deliver production SSO

    Overdue. Direction: we promised.

Use cases

Built for the people who own the relationship

Customer Success

Health, renewal risk, stakeholder change, overdue commitments, adoption issues, and meeting prep — before the call starts.

Account Management

Opportunity identification, executive context, follow-up, relationship coverage, and account planning on the same record.

Sales / Account Executives

Customer context, expansion signals, stakeholder intelligence, and meeting preparation without a separate war room.

Leadership

Portfolio visibility, priority accounts, relationship risk, and whether the team actually followed through.

How it works

Capture the relationship. Organize the signal. Act with context.

  1. 01

    Capture the relationship

    Accounts, contacts, events, commitments, and account context live in one workspace.

  2. 02

    Relia organizes the signal

    The timeline, structured intelligence, and search index keep evidence inspectable.

  3. 03

    Act with context

    Briefs, the focus queue, Ask Relia, and confirm-gated tasks prepare the next conversation.

In the product

A dashboard that answers: what should I focus on today?

The preview uses Relia’s own cards, health badges, and account chrome — the same surfaces as the Northstar demo, not a stock illustration.

R
Relia
Northstar Customer Success
What should I focus on today?

Priority is operational: at-risk accounts, overdue promises, and recent customer changes.

Needing attention
3
Overdue commitments
2
Open tasks
5
Portfolio ARR
$1.24M
Today’s queue
Review Meridian Health Systems
Health at risk (48/100)
high
Deliver production SSO for clinicians
Overdue · we promised
high
Champion may leave
High risk · Priya Shah
medium
Expansion to Dayton / Toledo / Akron
Opportunity in pursuing
low
Meridian Health Systems
at risk48renewal
Champion
Priya Shah
VP Clinical Ops · influence high
Open work
SSO implementation slipped high
2 open commitments · 1 live opportunity
Grounded brief

Meridian is in renewal with relationship health at risk. Open risks include champion departure and SSO still blocked on IdP metadata. Every statement stays attached to the timeline, contacts, and stored intelligence — Relia does not invent customer facts.

Relationship health
healthy
3
watch
2
at risk
1
critical
1
Relationship timeline
call
Working session on SSO blockers

Marcus restated that production SSO is blocked on IdP metadata.

meeting
August QBR

Priya requested regional expansion scope for Dayton, Toledo, and Akron.

note
SSO due date missed

We missed the committed SSO date. Customer still owes IdP metadata.

Ask Relia
What did we promise this customer?What are their biggest risks?Who is the champion?
Question

What did we promise this customer?

Northstar committed to deliver production SSO for Meridian clinicians by the last steering meeting. That date was missed. Meridian security still owes IdP metadata, and the CISO will not approve production SSO without it.

Grounded in stored records. Model: grounded assembler

Sources
  • Timeline · SSO due date missed

    We committed to SSO by last Friday's steering meeting.

  • Commitment · Deliver production SSO

    Overdue. Direction: we promised.

Risks
SSO implementation slipped six weekshigh
Champion may leavehigh
Opportunities & commitments
Dayton / Toledo / Akron expansion
Pursuing · requested at the August QBR
Deliver production SSO for clinicians
Overdue · we promised

Security

Tenancy and evidence are product features

Relia does not publish SOC 2, ISO 27001, HIPAA, or GDPR certifications. The claims below describe the current architecture.

Workspace isolation

Every business row is scoped by organization. Members cannot read another workspace’s accounts.

Roles on the server

Viewers are read-only. Only owners and admins invite teammates or change billing. Agent writes require confirm.

Evidence-grounded AI

Answers return sources. If the record does not support a claim, Relia will not guess — even with an LLM connected.

Secrets stay off the client

Service-role, Stripe, and model keys never ship to the browser. Sessions use an HttpOnly cookie.

Pricing

Start free. Upgrade when the book of business grows.

These are the plans Relia already enforces on the server: account limits and monthly AI actions. Subscription state never comes from the browser.

Free

Start with the relationship system of record.

$0
per workspace
  • 8 accounts
  • 25 AI actions / month
  • Core CRM and timeline
  • Grounded briefs from stored records

Most used

Starter

For a working book of accounts.

$49
per month
  • 50 accounts
  • 200 AI actions / month
  • Document ingestion
  • Ask Relia with source references
Growth

For teams that live in the book of business.

$149
per month
  • Unlimited accounts
  • 2,000 AI actions / month
  • Document ingestion
  • Agent workflows with confirmation

FAQ

Questions about Relia

What is relationship intelligence?

A durable record of the customer relationship: the account, stakeholders, chronological timeline, risks, opportunities, commitments, and next actions — queryable before a conversation.

Is Relia a CRM?

Relia includes CRM-style account and contact management, but the core is the relationship system of record: timeline plus structured intelligence plus grounded AI. It is not a full sales-automation CRM.

Where does Relia get its answers?

Ask Relia and briefs retrieve chunks from CRM snapshots, timeline events, documents, and intelligence objects in the workspace. Responses include source excerpts. Relia does not browse the public web for customer facts.

Can teams use their existing customer data?

Yes, by entering accounts, contacts, timeline events, and documents in Relia. This release does not sync automatically from an external CRM.

What happens when AI cannot find evidence?

The answer says so. Missing evidence produces an explicit “will not guess” response instead of invented people, dates, or promises.

Can multiple team members collaborate?

Yes. Owners and admins invite members by email or shareable link. Roles are owner, admin, member, and viewer. Viewers cannot write timeline events or confirm agent actions.

Which AI models does Relia support?

OpenAI or Anthropic when those API keys are configured on the server. Without keys, Relia still assembles briefs and answers from stored records. The provider is not selected in the browser.

Know the relationship before the next conversation.

Create a workspace, or explore the Northstar demo and open Meridian Health Systems.